As part of our commitment to a marketplace where each activity has the opportunity to stand out and succeed, we carefully evaluate each submission to ensure it represents a distinct choice for customers.
Why we focus on unique activities
We firmly believe that a marketplace with a variety of distinct experiences creates the best opportunities for both travelers and partners alike because:
Travelers can more easily discover the right experience for their needs
Your activity has a better chance to stand out and attract bookings
Quality experiences build customer trust that grow your business over time
How to create distinct activities
Start by searching on GetYourGuide for the destination you operate in, or the itinerary/type of product you offer. You can use the filters to narrow down the activities in the search results. Then, look through the existing products to understand what is already offered to customers.
If the activity you offer is already available on GetYourGuide, you can increase its likelihood of getting accepted onto the platform by, for example, offering some of the following:
Guides/hosts who speak languages not currently offered
Operating on days not currently offered e.g. weekdays or holidays
Different group format, like small or private groups
Unique itineraries
To illustrate even further, you can consider:
Highlighting the truly unique aspects of your activity that competitors don't offer. These could be special features, experiences or inclusions like, as one example, an added stop for ice cream or refreshments at a local hangout.
Targeting an under-served audience or niche/special theme that other similar activities don't address, such as a budget tour for backpackers or an LGBT history tour of the destination.
Including local expertise or access that only you can provide like special access before a museum is officially open to visitors.
These are just some examples. You can find more tips and guidance in our Growth Hub.
Note: if you have a product on GetYourGuide already and are offering a new version that differs in the ways above, you should add a new option instead of a new product. Check Understanding when (not) to add a new option if you have doubts.
Frequently Asked Questions
I see very similar activities on GetYourGuide. Why aren’t they deactivated?
Activities may appear duplicated, but they could offer subtle differences that are not directly visible on the marketplace, such as different available dates, languages, or group setups.
For details regarding our activity review process, check out this article that contains guidance and answers to common questions. Our support team remains available for any additional questions.