Before uploading a new product, take a look at When (not) to upload a new activity to understand the best setup.
It’s important to follow the instructions and tips when creating your product. The better you set up your product and the more information you provide, the better it will perform. Products set up with confusing details or minimal information will not rank well in search results or have a high conversion rate.
How to start creating a product
- Go to the Create tab in the top navigation bar and select New Product.
- An information window will pop up. Read both pages carefully and select Start creating.
- Choose the language in which you want to write your product content and select Continue.
- Select the 2nd question Product Category and choose what’s most relevant to your activity. Select Continue.
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[Only if you are submitting your product in English for now] Choose to use the AI Content Creator or to write the content yourself.
Learn more: Using the AI Content Creator for your product listings.
Title and product reference code
Titles should let customers know straight away what your product is about.
- Type your product title in the first answer box.
- If you have an internal code for your product, go to the product reference code question and type it in.
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Save and proceed by clicking on Continue.
How to write a title
For an attraction ticket:
Follow the structure below:
Attraction name: Entry Ticket + inclusions or unique selling points (USPs)
For all other product categories:
Follow the structure below:
Location/city name: activity type + inclusions or unique selling points (USPs)
Other requirements for product title:
Do:
- Make it clear what the activity is about and what makes it stand out from other similar offerings
- Write everything in the language you selected to create the product
- Use title case, i.e. start each word with a capital letter
- Use abbreviations only if they are commonly known e.g. NYC for New York City
Don’t:
- Write full words in capital letters
- Make spelling, grammar, spacing, or formatting errors
- Use descriptive or subjective words like “amazing” or “best”
- Use third-party trademarks without permission
- Include the price
Examples:
Entry ticket:
- Good - TV Tower: Entry Ticket with Fast Track
- Bad - Berlin: AMAZING Tkts 2 C Berlin From TV Tower only 23 EUR
Day trip:
- Good - Santorini: Highlights Tour with Tasting & Sunset in Oia
- Bad - unforgettable tour of santorini W/ FREE FOOD
For detailed guidelines on how to select the category of your product and how to write the title, watch the video at this link.
Adding descriptions and product content
Adding information to your product is important for customers so that they know exactly what to expect before booking. Take a look at Describing your product to understand how to do that best.