Understanding Supplier Verification and Compliance with the Digital Services Act

Read this to learn how to navigate the new supplier verification process and ensure compliance with the Digital Services Act (DSA).

What is the new supplier verification process? 

Starting February 17, 2024, the Digital Services Act mandates that all marketplaces verify their sellers. GetYourGuide has partnered with Persona to conduct Know Your Customer (KYC) and Know Your Business (KYB) checks, ensuring every supplier on our platform is verified.

Here are the steps:

  • Step 1: Sign up on the Supplier Portal
  • Step 2: Complete KYC/KYB Verification
    • Follow the recommended actions to efficiently complete the necessary checks. We highly recommend doing this to minimize onboarding delays.
  • Step 3: Start Listing Your Products
    • After a swift verification process, which typically takes about 5 minutes, you can start listing your products on GetYourGuide, contributing to a secure and trusted marketplace for travelers.

Actionable Tip: Start the verification process early to avoid any delays in listing your products and services.

Frequently asked questions

1. What are the benefits of supplier verification?

  • Build trust with travelers: Verified suppliers increase traveler confidence, increasing customer satisfaction and loyalty.
  • Protect your business: Secure your account from impersonators and maintain your business integrity.

2. How does the verification process work?

After signing up, you will be guided through the KYC/KYB process powered by Persona. This process is designed to be quick and efficient, allowing you to focus on listing your products sooner.

3. What is the deadline for completing supplier verification?

Supplier verification is a mandatory step before you can publish any products on GetYourGuide. Currently, this requirement applies only to newly registered suppliers. Existing suppliers will be required to complete the verification process at a later date, ensuring a smooth transition for all parties involved.

4. What happens if I don’t complete verification by the deadline?

If verification is not completed, you will not be able to publish new products or update existing ones until the process is completed.

5. Who is Persona, and how do they handle my data?

Persona is a third-party provider specializing in secure online identity verification, ensuring compliance with privacy and security standards.

6. How long will it take for me to get verified?

The verification process is designed to be quick and efficient, typically taking approximately 5 minutes to complete. This fast turnaround ensures that you can start listing your products on GetYourGuide without significant delays, allowing you to connect with travelers as soon as possible.

Completing the supplier verification process is crucial not only for compliance with the Digital Services Act but also for enhancing trust and security on the GetYourGuide platform. By following these steps, you can ensure your business is ready to meet these new requirements and continue to grow your presence in the travel industry.


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