This article explains what the EU Digital Services Act (DSA) means for you as a supplier on GetYourGuide, and what you need to do to stay compliant.
Legal basis: Article 30, Section 1 and 7, Digital Services Act
“Providers of online platforms allowing consumers to conclude distance contracts with traders shall ensure that traders can only use those online platforms to promote messages on or to offer products or services to consumers located in the Union if, prior to the use of their services for those purposes, they have obtained the following information, where applicable to the trader:
(e) a self-certification by the trader committing to only offer products or services that comply with the applicable rules of Union law.”
When creating an activity on GetYourGuide, you'll see this checkbox:
What is the checkbox for?
The Digital Services Act ("DSA") requires GetYourGuide to ensure that traders (that's you) can only use our platform to market to European Union consumers if you comply with European Union law, and only once we've obtained your name, address, phone number and email address (DSA: Art. 30(7), Art. 30(1)(a), (d) and (e)).
What do I have to do?
Before you submit your activity, you need to self-certify that you agree to only offer services that comply with applicable EU law. To do this, tick the checkbox in the activity creation flow (shown above).
Keep your verification details (name, address, phone, email) accurate and up to date. If they're missing, incorrect, or you no longer meet a legal requirement listed below, we may need to restrict or suspend your account until this is resolved (DSA: Art. 30(3)).
The EU law rules are as follows:
Consumer Protection Laws
The Package Travel and Linked Travel Arrangements Directive, which applies to combined travel services.
The Consumer Rights Directive, which includes provisions on pre-contractual information and the right of withdrawal. From 27 September 2026, this is amended by Directive (EU) 2024/825 (Empowering Consumers for the Green Transition), adding new pre-contractual disclosure duties on sustainability, durability and legal guarantees.
Liability and Insurance Laws
Regulations concerning liability for accidents and incidents involving participants during tours or activities.
Accessibility Laws
The European Accessibility Act. Compliance became mandatory on 28 June 2025 for new products and services; existing services have until 28 June 2030 to transition.
Data Protection and Privacy Laws
The General Data Protection Regulation (GDPR), which governs the processing of personal data.
Environmental Laws
The Environmental Impact Assessment Directive, if relevant to larger-scale events or activities that could significantly affect the environment.
Cultural Heritage Laws
EU and national regulations on the protection of cultural heritage and artifacts.
Taxation Laws
VAT rules, as they apply to the provision of services in the tourism sector.
Licensing and Local Regulations
National and local regulations, which may include specific rules for tour guides, transportation services, and access to certain locations or attractions.
Unfair Commercial Practices Directive (UCPD)
Rules against misleading or aggressive commercial practices toward consumers, including fake or manipulated reviews and misleading pricing.
From 27 September 2026, this also bans generic, unsubstantiated environmental claims (e.g. 'eco-friendly', 'green', 'climate neutral') and claims based solely on carbon offsetting. This applies if your listings or marketing use sustainability language.
10. AI Act
If you use AI-generated or AI-manipulated images in your listings that could be mistaken for a genuine photo or recording of your activity, EU law (AI Act, Art. 50, applicable from 2 August 2026) requires you to disclose that the content is artificially generated or edited.
More information about this specific requirement can be found here.
Why do customers see my address, phone number and my hashed email*?
EU consumer law requires any trader selling to consumers to provide their identity and contact details — trading name, business address, phone number and email — before a booking is completed, so customers know who they're buying from and how to reach them directly (Consumer Rights Directive, Art. 6(1)(b) and (c)). The DSA also requires our platform to be designed so you can meet that duty (Art. 31, "compliance by design"), building on the information we already collect and verify from you under Art. 30. That’s why some of the contact details you provide during verification appear on your supplier/activity pages.
*Your email address is shown in a hashed format. This means customers don’t see your actual email address, but a secure, temporary one instead. Learn more about how customer contact works.
Transparency about content moderation
GetYourGuide reports certain content-moderation decisions — including listing removals and restrictions — to the European Commission's public DSA Transparency Database, as required under Art. 24(5) DSA. This shows aggregated, platform-wide data rather than any individual case.
Example reasons for removal include activities that don't fit our marketplace standards, such as our policies on animal welfare and dark tourism; see the policy here. If one of your listings is restricted or removed, you'll receive a statement of reasons and information on how to contest it.See our Terms and Conditions and the Supplier Portal help center for details on the redress process.